Audience
Magazine Advertising
Online Advertising
Rates
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Core Customers
- Male: 98%
- Average age: 62
- Married: 88%
- Reads the ads in WJ: 99%
- Finds ads in WJ useful as a source of
purchasing information: 91%
- Has taken action (e.g., visited a website)
as a result of seeing an ad in WJ: 95%
- Finds articles in WJ useful as a source of
purchasing information: 98%
- Total combined value of woodworking
tools & supplies: $8,400
- Plan to purchase woodworking
tools & supplies next year: 85%
- Plan to spend $1,900 on woodworking
tools & supplies next year
- Have purchased by mail, phone
or Internet: 94%
Technology Profile
- Have regular Internet access: 99.7%
- Use Internet to research
buying decisions: 98%
- Preferred way to view woodworking
content online: desktop or laptop computer
Automobile Ownership
Workshop and Woodworking
- Intermediate to expert woodworkers: 93%
- Have a dedicated workshop: 92%
- Workshop size: 535 sq. feet
- Number of projects completed annually: 9
- Hours per month spent woodworking: 48
Affluent Buyers
- Average income: $85,000
- Own home: 93%
- Average home value: $310,000
- Average land owned: 2.6 acres
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